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"The PDLC would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009's Battlefield 1943," Pachter said. "A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price. Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool."

In a follow-up conversation with IGN, Pachter says these paid "demos" will act as a sort of beta test for the company, saying feedback received will shape the final retail product.

No, you're paying to be part of the alpha. You're already paying to be a part of the beta.